Safer Streets - Violet's Reality
Shortlisted for Creative Conscience Award 2022
Problem: Cases of violence against women and girls are rising
​Insight: Walking in someone else's shoes creates empathy​
Solution: Use VR to show audiences how it feels to be the victim ​
Overview
1 in 3 women have been subjected to physical or sexual violence in their lifetime. Countless campaigns have provided ways for women to stay safe on nights out. However, we should be preventing perpetrators from committing these violent acts in the first instance. This campaign will show people how it feels to be the victim through virtual reality. This pop-up campaign will travel around universities, spreading the message to all students. Videos on the headsets will show the perspective of a young female who is abused on a night out. Viewers will be able to see, hear and feel how it feels to be harassed, catcalled, touched and spiked on a night out.
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Disclaimer: As some viewers may find the stories triggering, this campaign will be voluntry.
Storyboard
Partnering with Safer Streets; Violet’s Reality is a two-part video from the perspective of Violet, as she faces real-life VAWG (Violence against women and girls) situations. This video will be 360-degree, virtual reality using VR headsets. Because we’re using VR, users will not just be watching Violet, they will become Violet. The video is based upon a TRUE story, composed of background research and insights into where VAWG takes place.
The video will be guided by Violet’s ‘inner monologue’ which will imply how she feels, and where to look so that the user does not miss what is happening in the video. This particular VR experience will fall between semi and completely immersive. Semi-immersive VR is typically used for education and training purposes, and therefore we feel that this is an appropriate choice. By using audiovisual effects we will be able to mimic the sensory experience from a feminine perspective. The video will also simulate the feelings of panic and fear when being drugged.
The campaign will be called Violet’s Reality as it will provide users with a recognisable victim, and because Violet sounds very similar to violence/violence, emphasizing the dangerous realities women face daily. When abbreviated the campaign will also become VR, making it memorable and allowing us to #VioletsReality.
