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Bodum - Your perfect match
Problem: People using single-use coffee cups instead of bringing their own
​Insight: Everyone has a favourite type of coffee cup​
Solution: Match people with their favourite Bodum coffee cup
Social Media
We all have a favourite mug that makes our hot drink taste that much nicer. This social campaign will post images on Bodum's Instagram and Facebook with quotes from people telling us what their 'perfect match' would look like. As Bodum's travel cups come in all shapes and sizes, we can guarantee there is something for everyone.
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EXPRESSo dating: Videos will be shared on Instagram reel and Tik-Tok asking what people look for in a coffee cup.
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