Meridian - 100% Nuts
Problem: Nut butters are expensive and can be out of reach for some consumers
​Insight: People are attracted to things that are out of reach
Solution: Show people going nutty to reach Merdian’s peanut butter
OOH Print
Meridian’s nut butter is made with 100% nuts and will make people go nutty for it. This campaign positions peanut butter as a coveted goal worth pursuing, even if it requires a bit of adventurous spirit to reach it. Picture people swimming through shark-infested waters or hiking through blizzards to get to Meridian’s peanut butter. After all, when something is out of reach, our desire for it only grows stronger. Let's go 100% nuts for 100% nuts.
Experiential
These large jars of peanut butter may look out of reach, but are they? Meridian will be offering a free large jar of peanut butter to the nuttiest individual who can reach it. On a rooftop building or in the middle of a fountain, if you can reach it, you deserve it!
Take on the nuts to win the nuts.
